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Brevo vs Mailchimp
Our Verdict
Based on ratings, features, pricing, and capabilities, Brevo edges ahead in this comparison. Brevo scores higher on user ratings and overall feature set.
Feature
Brevo
Mailchimp
Rating
⭐ 4.7/5
⭐ 4.6/5
Free Plan
Starting Price
$9/mo
$13/mo
Monthly Visits
22.0M
72.0M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
6 apps
6 apps
Team Size
ENTERPRISE
ENTERPRISE
Brevo Pros & Cons
Pros
- Stores 100,000 contacts for free — you only pay for the emails you actually send
- High transactional email deliverability for password resets and order receipts
- Full multi-channel support (Email, SMS, WhatsApp, Live Chat) in one dashboard
Cons
- Free tier limited to 300 emails per day with Brevo logo in footer
- Landing page builder is only included on Business tier
Mailchimp Pros & Cons
Pros
- The household name in email marketing with thousands of templates
- Plug-and-play integrations with Shopify, WooCommerce, and Squarespace
- Comprehensive analytics on open rates, click maps, and revenue per campaign
Cons
- Pricing scales based on total stored contacts, including unsubscribed ones unless archived
- Automation features restricted on entry tiers
Brevo Key Features
- Unlimited Stored Contacts on All Plans
- Marketing & Transactional SMTP Email API
- WhatsApp & SMS Marketing Campaigns
- Built-In Free Sales CRM & Live Chat
Mailchimp Key Features
- Visual Drag-and-Drop Email Campaign Builder
- Customer Journey Multi-Step Automated Sequences
- Pre-Built E-Commerce Abandoned Cart Flows
- A/B Multivariate Subject Line Testing