🤝 It's a Tie — Both tools are very closely matched. Your best choice depends on your specific workflow.
Feature
Clearbit
Apollo
Rating
No ratings
No ratings
Free Plan
Starting Price
Free
$49/mo
Monthly Visits
3.0M
20.0M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
4 apps
4 apps
Team Size
SMB
SMB
Clearbit Pros & Cons
Pros
- High-quality firmographic data for account-based strategies
- Reveal feature turns anonymous traffic into identifiable leads
- Straightforward API for custom enrichment workflows
Cons
- Now folded into HubSpot's Breeze branding, shifting standalone availability
- Data coverage is stronger for larger/known companies than small ones
- Pricing scales with enrichment volume
Apollo Pros & Cons
Pros
- Combines prospecting database and outreach in one subscription
- Generous free tier compared to buying data and tools separately
- Frequent feature releases and active development
Cons
- Contact data accuracy varies by industry/region
- Can encourage high-volume outreach that feels spammy if misused
- Interface can feel cluttered with so many features bundled in
Clearbit Key Features
- Company & contact data enrichment
- Website visitor de-anonymization (Reveal)
- Lead scoring signals
- Form shortening via auto-fill
- CRM data hygiene
Apollo Key Features
- 275M+ contact database
- Email & call sequences
- Built-in dialer
- Chrome extension for LinkedIn prospecting
- Deal & pipeline tracking