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Google Analytics 4 vs Hotjar
Our Verdict
Based on ratings, features, pricing, and capabilities, Hotjar edges ahead in this comparison. Hotjar offers better value and broader platform support.
Feature
Google Analytics 4
Hotjar
Rating
⭐ 4.5/5
⭐ 4.6/5
Free Plan
Starting Price
$50000/mo
$39/mo
Monthly Visits
240.0M
35.0M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
5 apps
6 apps
Team Size
ENTERPRISE
ENTERPRISE
Google Analytics 4 Pros & Cons
Pros
- 100% free for standard websites and apps
- Free BigQuery export allows running custom SQL queries on raw user events
- The default attribution standard for Google Ads advertising
Cons
- GA4 interface requires learning compared to Universal Analytics legacy dashboard
- Cookie consent compliance requires configuration in European GDPR jurisdictions
Hotjar Pros & Cons
Pros
- Easiest tool for spotting why website visitors abandon checkout or signup pages
- Rage click detection highlights broken buttons and confusing UI elements
- Simple installation via a single JavaScript snippet
Cons
- High-traffic websites need paid tiers to record a higher percentage of daily sessions
- Free tier stores recordings for a maximum of 30 days
Google Analytics 4 Key Features
- Event-Driven Cross-Platform Data Model (Web + App in One Property)
- Free Direct Raw Data Export to Google BigQuery
- Exploration Reports with Custom Funnels and Pathing
- Native Audience Sync with Google Ads Campaigns
Hotjar Key Features
- Visual Click, Move, and Scroll Heatmaps
- Session Recordings with Frustration Signals (Rage Clicks, U-Turns)
- On-Site Micro-Surveys & Feedback NPS Widgets
- Hotjar Engage User Interview Scheduling