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Google Analytics 4 vs PostHog
Our Verdict
Based on ratings, features, pricing, and capabilities, PostHog edges ahead in this comparison. PostHog offers better value and broader platform support.
Feature
Google Analytics 4
PostHog
Rating
⭐ 4.5/5
⭐ 4.9/5
Free Plan
Starting Price
$50000/mo
$0.0002/mo
Monthly Visits
240.0M
16.0M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
5 apps
7 apps
Team Size
ENTERPRISE
STARTUP
Google Analytics 4 Pros & Cons
Pros
- 100% free for standard websites and apps
- Free BigQuery export allows running custom SQL queries on raw user events
- The default attribution standard for Google Ads advertising
Cons
- GA4 interface requires learning compared to Universal Analytics legacy dashboard
- Cookie consent compliance requires configuration in European GDPR jurisdictions
PostHog Pros & Cons
Pros
- Replaces 5 separate SaaS tools (Mixpanel + LaunchDarkly + Hotjar + Optimizely)
- Generous free tier includes 1,000,000 events and 5,000 session replays every month
- 100% open-source and developer-friendly with transparent pricing
Cons
- Tailored for software engineering and product teams rather than traditional content bloggers
- Session replay data retention on free plan is 30 days
Google Analytics 4 Key Features
- Event-Driven Cross-Platform Data Model (Web + App in One Property)
- Free Direct Raw Data Export to Google BigQuery
- Exploration Reports with Custom Funnels and Pathing
- Native Audience Sync with Google Ads Campaigns
PostHog Key Features
- Product Funnels, Retention Cohorts, and Paths
- Pixel-Perfect Session Replay with Console & Network Logs
- Feature Flags & Remote Config with A/B Testing
- HogQL In-Browser SQL Query Engine