Hotjar vs PostHog

🤝 It's a Tie — Both tools are very closely matched. Your best choice depends on your specific workflow.

Feature
Hotjar
PostHog
Rating
No ratings
No ratings
Free Plan
Starting Price
$32/mo
Free
Monthly Visits
8.0M
8.0M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
3 apps
4 apps
Team Size
SMB
STARTUP

Hotjar Pros & Cons

Pros

  • Visual heatmaps make UX problems obvious at a glance
  • Session recordings surface issues numeric analytics miss
  • Easy install via a single tracking script

Cons

  • Not a replacement for full event/product analytics like Mixpanel
  • Session limits on lower tiers cap how much you can review
  • Recordings raise privacy considerations that need careful configuration

PostHog Pros & Cons

Pros

  • Genuinely all-in-one — replaces several separate analytics tools
  • Open source with a real self-hosting option
  • Generous usage-based free tier

Cons

  • Can feel feature-dense for teams that just want simple analytics
  • Self-hosting requires ops effort to maintain
  • UI has a learning curve across its many modules

Hotjar Key Features

  • Click & scroll heatmaps
  • Session recordings
  • On-site surveys & feedback widgets
  • Funnel & form analysis
  • Highlight reels for sharing insights

PostHog Key Features

  • Event & funnel analytics
  • Session replay
  • Feature flags & A/B testing
  • Surveys
  • Self-hostable or cloud