Recommendation & Best Fit
Choose Hotjar if you prioritize:
- Seamless alignment with Marketing & Growth standard industry workflows
Choose Umami if you prioritize:
- Lower starting entry cost ($19/mo vs $39/mo)
- Open source with self-hosting flexibility and full code transparency
- Native mobile apps available on iOS and Android
- Higher average user satisfaction rating (4.9/5)
Feature
Hotjar
Umami
Rating
⭐ 4.6/5
⭐ 4.9/5
Free Plan
Starting Price
$39/mo
$19/mo
Monthly Visits
35.0M
4.5M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
6 apps
4 apps
Team Size
ENTERPRISE
ENTERPRISE
Hotjar Pros & Cons
Pros
- Easiest tool for spotting why website visitors abandon checkout or signup pages
- Rage click detection highlights broken buttons and confusing UI elements
- Simple installation via a single JavaScript snippet
Cons
- High-traffic websites need paid tiers to record a higher percentage of daily sessions
- Free tier stores recordings for a maximum of 30 days
Umami Pros & Cons
Pros
- Reliable infrastructure
- Fast intuitive user interface
- Broad ecosystem integration
Cons
- Full feature set requires paid plan
Hotjar Key Features
- Visual Click, Move, and Scroll Heatmaps
- Session Recordings with Frustration Signals (Rage Clicks, U-Turns)
- On-Site Micro-Surveys & Feedback NPS Widgets
- Hotjar Engage User Interview Scheduling
Umami Key Features
- Cloud Sync
- Multi-platform Access
- Collaboration Tools
- Export & Integrations
- Security & Encryption