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HubSpot vs Kit (ConvertKit)
🤝 It's a Tie — Both tools are very closely matched. Your best choice depends on your specific workflow.
Feature
HubSpot
Kit (ConvertKit)
Rating
⭐ 4.8/5
⭐ 4.8/5
Free Plan
Starting Price
$15/mo
$29/mo
Monthly Visits
85.0M
19.0M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
7 apps
6 apps
Team Size
ENTERPRISE
SMB
HubSpot Pros & Cons
Pros
- The pioneer and market leader in inbound marketing software
- Free CRM tier offers remarkable functionality for early-stage companies
- Unifies contact history, email opens, website visits, and sales deals seamlessly
Cons
- Enterprise Marketing Hub tiers become a significant investment as contact list scales
- Removing HubSpot branding from emails requires paid starter tiers
Kit (ConvertKit) Pros & Cons
Pros
- Creator Network generates thousands of free subscribers through creator cross-recommendations
- Industry-leading email deliverability into primary inbox tabs
- Tag-based subscriber management prevents paying twice for the same user
Cons
- Drag-and-drop design templates are simpler than Mailchimp's graphic-heavy layouts (by design)
- Free tier excludes automated email funnels and visual sequences
HubSpot Key Features
- Free-Forever Tier 1 Smart CRM
- Visual Drag-and-Drop Email Marketing Workflows
- Landing Page & Form Lead Capture Builder
- HubSpot Breeze AI Autonomous Growth Agents
Kit (ConvertKit) Key Features
- Creator Network (Cross-Promote Newsletters with Top Creators)
- Visual Automation Sequences with Tag-Based Segmentation
- Sell Digital Products & Paid Newsletter Subscriptions (Kit Commerce)
- Clean Text-First High Deliverability Email Formatting