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HubSpot vs Mailchimp
Our Verdict
Based on ratings, features, pricing, and capabilities, HubSpot edges ahead in this comparison. HubSpot scores higher on user ratings and overall feature set.
Feature
HubSpot
Mailchimp
Rating
⭐ 4.8/5
⭐ 4.6/5
Free Plan
Starting Price
$15/mo
$13/mo
Monthly Visits
85.0M
72.0M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
7 apps
6 apps
Team Size
ENTERPRISE
ENTERPRISE
HubSpot Pros & Cons
Pros
- The pioneer and market leader in inbound marketing software
- Free CRM tier offers remarkable functionality for early-stage companies
- Unifies contact history, email opens, website visits, and sales deals seamlessly
Cons
- Enterprise Marketing Hub tiers become a significant investment as contact list scales
- Removing HubSpot branding from emails requires paid starter tiers
Mailchimp Pros & Cons
Pros
- The household name in email marketing with thousands of templates
- Plug-and-play integrations with Shopify, WooCommerce, and Squarespace
- Comprehensive analytics on open rates, click maps, and revenue per campaign
Cons
- Pricing scales based on total stored contacts, including unsubscribed ones unless archived
- Automation features restricted on entry tiers
HubSpot Key Features
- Free-Forever Tier 1 Smart CRM
- Visual Drag-and-Drop Email Marketing Workflows
- Landing Page & Form Lead Capture Builder
- HubSpot Breeze AI Autonomous Growth Agents
Mailchimp Key Features
- Visual Drag-and-Drop Email Campaign Builder
- Customer Journey Multi-Step Automated Sequences
- Pre-Built E-Commerce Abandoned Cart Flows
- A/B Multivariate Subject Line Testing