Recommendation & Best Fit
Choose Klaviyo if you prioritize:
- Higher average user satisfaction rating (4.8/5)
Choose Brevo if you prioritize:
- Lower starting entry cost ($9/mo vs $20/mo)
Feature
Klaviyo
Brevo
Rating
⭐ 4.8/5
⭐ 4.7/5
Free Plan
Starting Price
$20/mo
$9/mo
Monthly Visits
38.0M
22.0M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
7 apps
6 apps
Team Size
ENTERPRISE
ENTERPRISE
Klaviyo Pros & Cons
Pros
- The undisputed king of email marketing for Shopify and e-commerce stores
- Predictive AI tells you which customers are about to buy or about to churn
- Direct attribution tracks exact dollar revenue generated per individual email send
Cons
- Pricing scales progressively with contact volume and SMS credits
- Engineered for e-commerce stores; less ideal for standard B2B SaaS lead gen
Brevo Pros & Cons
Pros
- Stores 100,000 contacts for free — you only pay for the emails you actually send
- High transactional email deliverability for password resets and order receipts
- Full multi-channel support (Email, SMS, WhatsApp, Live Chat) in one dashboard
Cons
- Free tier limited to 300 emails per day with Brevo logo in footer
- Landing page builder is only included on Business tier
Klaviyo Key Features
- Real-Time Two-Way E-Commerce Store Sync
- Predictive Analytics (Next Order Date, Churn Risk, Lifetime Value)
- Pre-Built High-Converting Revenue Flows (Abandoned Cart, Welcome, Winback)
- Combined Email and SMS Marketing Campaigns
Brevo Key Features
- Unlimited Stored Contacts on All Plans
- Marketing & Transactional SMTP Email API
- WhatsApp & SMS Marketing Campaigns
- Built-In Free Sales CRM & Live Chat