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Klaviyo vs HubSpot
Recommendation & Best Fit
Choose Klaviyo if you prioritize:
- Seamless alignment with Marketing & Growth standard industry workflows
Choose HubSpot if you prioritize:
- Lower starting entry cost ($15/mo vs $20/mo)
Feature
Klaviyo
HubSpot
Rating
⭐ 4.8/5
⭐ 4.8/5
Free Plan
Starting Price
$20/mo
$15/mo
Monthly Visits
38.0M
85.0M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
7 apps
7 apps
Team Size
ENTERPRISE
ENTERPRISE
Klaviyo Pros & Cons
Pros
- The undisputed king of email marketing for Shopify and e-commerce stores
- Predictive AI tells you which customers are about to buy or about to churn
- Direct attribution tracks exact dollar revenue generated per individual email send
Cons
- Pricing scales progressively with contact volume and SMS credits
- Engineered for e-commerce stores; less ideal for standard B2B SaaS lead gen
HubSpot Pros & Cons
Pros
- The pioneer and market leader in inbound marketing software
- Free CRM tier offers remarkable functionality for early-stage companies
- Unifies contact history, email opens, website visits, and sales deals seamlessly
Cons
- Enterprise Marketing Hub tiers become a significant investment as contact list scales
- Removing HubSpot branding from emails requires paid starter tiers
Klaviyo Key Features
- Real-Time Two-Way E-Commerce Store Sync
- Predictive Analytics (Next Order Date, Churn Risk, Lifetime Value)
- Pre-Built High-Converting Revenue Flows (Abandoned Cart, Welcome, Winback)
- Combined Email and SMS Marketing Campaigns
HubSpot Key Features
- Free-Forever Tier 1 Smart CRM
- Visual Drag-and-Drop Email Marketing Workflows
- Landing Page & Form Lead Capture Builder
- HubSpot Breeze AI Autonomous Growth Agents