Our Verdict
Based on ratings, features, pricing, and capabilities, Apollo edges ahead in this comparison. Apollo offers better value and broader platform support.
Feature
Lemlist
Apollo
Rating
No ratings
No ratings
Free Plan
Starting Price
$32/mo
$49/mo
Monthly Visits
4.0M
20.0M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
4 apps
4 apps
Team Size
STARTUP
SMB
Lemlist Pros & Cons
Pros
- Deliverability and warm-up tooling reduces spam-folder risk
- Personalization features stand out for cold outreach
- Good fit for small outbound/growth teams
Cons
- Primarily built around outbound — less of a full CRM
- Learning curve to use personalization features well
- Pricing scales with both seats and sending volume
Apollo Pros & Cons
Pros
- Combines prospecting database and outreach in one subscription
- Generous free tier compared to buying data and tools separately
- Frequent feature releases and active development
Cons
- Contact data accuracy varies by industry/region
- Can encourage high-volume outreach that feels spammy if misused
- Interface can feel cluttered with so many features bundled in
Lemlist Key Features
- Personalized dynamic images/videos
- Automated email warm-up
- Multichannel sequences (email, LinkedIn, calls)
- Deliverability monitoring
- Built-in lead database
Apollo Key Features
- 275M+ contact database
- Email & call sequences
- Built-in dialer
- Chrome extension for LinkedIn prospecting
- Deal & pipeline tracking