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Mailchimp vs ActiveCampaign
Our Verdict
Based on ratings, features, pricing, and capabilities, Mailchimp edges ahead in this comparison. Mailchimp scores higher on user ratings and overall feature set.
Feature
Mailchimp
ActiveCampaign
Rating
⭐ 4.6/5
⭐ 4.7/5
Free Plan
Starting Price
$13/mo
$29/mo
Monthly Visits
72.0M
21.0M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
6 apps
4 apps
Team Size
ENTERPRISE
ENTERPRISE
Mailchimp Pros & Cons
Pros
- The household name in email marketing with thousands of templates
- Plug-and-play integrations with Shopify, WooCommerce, and Squarespace
- Comprehensive analytics on open rates, click maps, and revenue per campaign
Cons
- Pricing scales based on total stored contacts, including unsubscribed ones unless archived
- Automation features restricted on entry tiers
ActiveCampaign Pros & Cons
Pros
- Reliable infrastructure
- Fast intuitive user interface
- Broad ecosystem integration
Cons
- Full feature set requires paid plan
Mailchimp Key Features
- Visual Drag-and-Drop Email Campaign Builder
- Customer Journey Multi-Step Automated Sequences
- Pre-Built E-Commerce Abandoned Cart Flows
- A/B Multivariate Subject Line Testing
ActiveCampaign Key Features
- Cloud Sync
- Multi-platform Access
- Collaboration Tools
- Export & Integrations
- Security & Encryption