Compare /
Mailchimp vs Brevo
Our Verdict
Based on ratings, features, pricing, and capabilities, Brevo edges ahead in this comparison. Brevo offers better value and broader platform support.
Feature
Mailchimp
Brevo
Rating
⭐ 4.6/5
⭐ 4.7/5
Free Plan
Starting Price
$13/mo
$9/mo
Monthly Visits
72.0M
22.0M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
6 apps
6 apps
Team Size
ENTERPRISE
ENTERPRISE
Mailchimp Pros & Cons
Pros
- The household name in email marketing with thousands of templates
- Plug-and-play integrations with Shopify, WooCommerce, and Squarespace
- Comprehensive analytics on open rates, click maps, and revenue per campaign
Cons
- Pricing scales based on total stored contacts, including unsubscribed ones unless archived
- Automation features restricted on entry tiers
Brevo Pros & Cons
Pros
- Stores 100,000 contacts for free — you only pay for the emails you actually send
- High transactional email deliverability for password resets and order receipts
- Full multi-channel support (Email, SMS, WhatsApp, Live Chat) in one dashboard
Cons
- Free tier limited to 300 emails per day with Brevo logo in footer
- Landing page builder is only included on Business tier
Mailchimp Key Features
- Visual Drag-and-Drop Email Campaign Builder
- Customer Journey Multi-Step Automated Sequences
- Pre-Built E-Commerce Abandoned Cart Flows
- A/B Multivariate Subject Line Testing
Brevo Key Features
- Unlimited Stored Contacts on All Plans
- Marketing & Transactional SMTP Email API
- WhatsApp & SMS Marketing Campaigns
- Built-In Free Sales CRM & Live Chat