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Mailchimp vs Kit (ConvertKit)
Our Verdict
Based on ratings, features, pricing, and capabilities, Kit (ConvertKit) edges ahead in this comparison. Kit (ConvertKit) offers better value and broader platform support.
Feature
Mailchimp
Kit (ConvertKit)
Rating
⭐ 4.6/5
⭐ 4.8/5
Free Plan
Starting Price
$13/mo
$29/mo
Monthly Visits
72.0M
19.0M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
6 apps
6 apps
Team Size
ENTERPRISE
SMB
Mailchimp Pros & Cons
Pros
- The household name in email marketing with thousands of templates
- Plug-and-play integrations with Shopify, WooCommerce, and Squarespace
- Comprehensive analytics on open rates, click maps, and revenue per campaign
Cons
- Pricing scales based on total stored contacts, including unsubscribed ones unless archived
- Automation features restricted on entry tiers
Kit (ConvertKit) Pros & Cons
Pros
- Creator Network generates thousands of free subscribers through creator cross-recommendations
- Industry-leading email deliverability into primary inbox tabs
- Tag-based subscriber management prevents paying twice for the same user
Cons
- Drag-and-drop design templates are simpler than Mailchimp's graphic-heavy layouts (by design)
- Free tier excludes automated email funnels and visual sequences
Mailchimp Key Features
- Visual Drag-and-Drop Email Campaign Builder
- Customer Journey Multi-Step Automated Sequences
- Pre-Built E-Commerce Abandoned Cart Flows
- A/B Multivariate Subject Line Testing
Kit (ConvertKit) Key Features
- Creator Network (Cross-Promote Newsletters with Top Creators)
- Visual Automation Sequences with Tag-Based Segmentation
- Sell Digital Products & Paid Newsletter Subscriptions (Kit Commerce)
- Clean Text-First High Deliverability Email Formatting