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Mailchimp vs HubSpot
Our Verdict
Based on ratings, features, pricing, and capabilities, HubSpot edges ahead in this comparison. HubSpot offers better value and broader platform support.
Feature
Mailchimp
HubSpot
Rating
⭐ 4.6/5
⭐ 4.8/5
Free Plan
Starting Price
$13/mo
$15/mo
Monthly Visits
72.0M
85.0M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
6 apps
7 apps
Team Size
ENTERPRISE
ENTERPRISE
Mailchimp Pros & Cons
Pros
- The household name in email marketing with thousands of templates
- Plug-and-play integrations with Shopify, WooCommerce, and Squarespace
- Comprehensive analytics on open rates, click maps, and revenue per campaign
Cons
- Pricing scales based on total stored contacts, including unsubscribed ones unless archived
- Automation features restricted on entry tiers
HubSpot Pros & Cons
Pros
- The pioneer and market leader in inbound marketing software
- Free CRM tier offers remarkable functionality for early-stage companies
- Unifies contact history, email opens, website visits, and sales deals seamlessly
Cons
- Enterprise Marketing Hub tiers become a significant investment as contact list scales
- Removing HubSpot branding from emails requires paid starter tiers
Mailchimp Key Features
- Visual Drag-and-Drop Email Campaign Builder
- Customer Journey Multi-Step Automated Sequences
- Pre-Built E-Commerce Abandoned Cart Flows
- A/B Multivariate Subject Line Testing
HubSpot Key Features
- Free-Forever Tier 1 Smart CRM
- Visual Drag-and-Drop Email Marketing Workflows
- Landing Page & Form Lead Capture Builder
- HubSpot Breeze AI Autonomous Growth Agents