Compare /
Mailchimp vs Substack
Our Verdict
Based on ratings, features, pricing, and capabilities, Substack edges ahead in this comparison. Substack offers better value and broader platform support.
Feature
Mailchimp
Substack
Rating
⭐ 4.6/5
⭐ 4.8/5
Free Plan
Starting Price
$13/mo
$19/mo
Monthly Visits
72.0M
68.0M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
6 apps
4 apps
Team Size
ENTERPRISE
ENTERPRISE
Mailchimp Pros & Cons
Pros
- The household name in email marketing with thousands of templates
- Plug-and-play integrations with Shopify, WooCommerce, and Squarespace
- Comprehensive analytics on open rates, click maps, and revenue per campaign
Cons
- Pricing scales based on total stored contacts, including unsubscribed ones unless archived
- Automation features restricted on entry tiers
Substack Pros & Cons
Pros
- Reliable infrastructure
- Fast intuitive user interface
- Broad ecosystem integration
Cons
- Full feature set requires paid plan
Mailchimp Key Features
- Visual Drag-and-Drop Email Campaign Builder
- Customer Journey Multi-Step Automated Sequences
- Pre-Built E-Commerce Abandoned Cart Flows
- A/B Multivariate Subject Line Testing
Substack Key Features
- Cloud Sync
- Multi-platform Access
- Collaboration Tools
- Export & Integrations
- Security & Encryption