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Substack vs Mailchimp
Our Verdict
Based on ratings, features, pricing, and capabilities, Substack edges ahead in this comparison. Substack scores higher on user ratings and overall feature set.
Feature
Substack
Mailchimp
Rating
⭐ 4.8/5
⭐ 4.6/5
Free Plan
Starting Price
$19/mo
$13/mo
Monthly Visits
68.0M
72.0M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
4 apps
6 apps
Team Size
ENTERPRISE
ENTERPRISE
Substack Pros & Cons
Pros
- Reliable infrastructure
- Fast intuitive user interface
- Broad ecosystem integration
Cons
- Full feature set requires paid plan
Mailchimp Pros & Cons
Pros
- The household name in email marketing with thousands of templates
- Plug-and-play integrations with Shopify, WooCommerce, and Squarespace
- Comprehensive analytics on open rates, click maps, and revenue per campaign
Cons
- Pricing scales based on total stored contacts, including unsubscribed ones unless archived
- Automation features restricted on entry tiers
Substack Key Features
- Cloud Sync
- Multi-platform Access
- Collaboration Tools
- Export & Integrations
- Security & Encryption
Mailchimp Key Features
- Visual Drag-and-Drop Email Campaign Builder
- Customer Journey Multi-Step Automated Sequences
- Pre-Built E-Commerce Abandoned Cart Flows
- A/B Multivariate Subject Line Testing