Our Verdict
Based on ratings, features, pricing, and capabilities, Figma edges ahead in this comparison. Figma offers better value and broader platform support.
Feature
Wix
Figma
Rating
No ratings
No ratings
Free Plan
Starting Price
$17/mo
$12/mo
Monthly Visits
500.0M
140.0M
API Support
Open Source
AI Capabilities
Mobile App
Desktop App
Browser Extension
Integrations
3 apps
7 apps
Team Size
ENTERPRISE
ENTERPRISE
Wix Pros & Cons
Pros
- Very approachable for non-technical users
- Huge app marketplace covers most common site needs
- AI generator gets a decent starting site up fast
Cons
- Switching templates after launch is limited
- Can't export the site to another host
- Free/entry plans carry Wix branding and ads
Figma Pros & Cons
Pros
- Web-native, zero-install setup required
- True real-time collaboration with cursor tracking
- Vast plugin store and UI community templates
Cons
- Advanced plans are costly for large, multi-seat layouts
- Can lag under extremely heavy design files with high nodes
- Offline work remains highly restricted
Wix Key Features
- Drag-and-drop editor
- AI site generator (Wix ADI)
- App marketplace (Wix App Market)
- Wix Stores e-commerce
- Built-in hosting & SSL
Figma Key Features
- Real-time Co-editing
- Advanced Auto Layout
- Interactive Prototyping
- Variables & Design Systems
- Dev Mode