Overview
Amplitude is a product analytics platform for tracking how users move through digital products, analyzing retention, funnels, and behavioral cohorts to help product and growth teams understand what drives engagement and conversion.
Available On
WebAPI
Key Features
Behavioral cohort analysis
Retention & funnel analysis
Session replay
Experimentation (A/B testing)
Predictive analytics
Pros
- Deep, purpose-built product analytics beyond basic pageviews
- Strong cohort and retention analysis tools
- Scales well for high-event-volume products
Cons
- Steeper learning curve than simpler analytics tools
- Pricing based on tracked users/events can get expensive at scale
- Requires disciplined event-tracking implementation to get full value
Pricing Plans
StarterFREE
Free
- Up to 50k monthly tracked users
- Core analytics
- Unlimited team seats
PlusPAID
$49/mo
- More tracked users
- Advanced behavioral cohorts
- Data governance
User Reviews
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Integrations
SegmentSalesforceSlackSnowflake
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Quick Info
Websiteamplitude.com
CategoryMarketing & Growth
Team SizeENTERPRISE
ReleasedJanuary 1, 2012
Last UpdatedJune 1, 2026
Monthly Visits6.0M
API AvailableYes
Open SourceNo
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Amplitude AI: natural-language querying and automated insight/anomaly detection.
Best For
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