Overview
Wix is a website builder that lets anyone create and host a site through a drag-and-drop editor or an AI-powered site generator, backed by a large app marketplace covering e-commerce, bookings, blogging, and more.
Available On
WebIosAndroidMobile AppAPI
Key Features
Drag-and-drop editor
AI site generator (Wix ADI)
App marketplace (Wix App Market)
Wix Stores e-commerce
Built-in hosting & SSL
Pros
- Very approachable for non-technical users
- Huge app marketplace covers most common site needs
- AI generator gets a decent starting site up fast
Cons
- Switching templates after launch is limited
- Can't export the site to another host
- Free/entry plans carry Wix branding and ads
Pricing Plans
LightPAID
$17/mo
- Custom domain
- 2GB storage
- No Wix ads
CorePAID
$29/mo
- E-commerce features
- 50GB storage
- Site monetization
User Reviews
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Integrations
MailchimpGoogle AnalyticsFacebook Pixel
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Quick Info
Websitewww.wix.com
CategoryDesign & Creative
Team SizeENTERPRISE
ReleasedJanuary 1, 2006
Last UpdatedJune 1, 2026
Monthly Visits500.0M
API AvailableYes
Open SourceNo
Compare Wix
See how Wix stacks up against competitors side-by-side.
Wix vs SquarespaceWix vs WebflowBuild Custom ComparisonAI Capabilities
Wix ADI: full AI website generation from a business description.
Best For
MarketingE-commerceStartupDesign