Overview
Buffer simplifies social media management across Instagram, TikTok, LinkedIn, X, Facebook, Threads, Pinterest, and YouTube Shorts with a visual calendar, analytics, and AI Assistant.
Available On
WebIosAndroidMobile AppExtensionAPI
Key Features
Multi-Channel Publishing (Instagram, TikTok, LinkedIn, X, Threads)
Visual Drag-and-Drop Social Content Calendar
Buffer AI Assistant for Viral Hooks & Summaries
Engagement Inbox for Replying to Comments
Pros
- The cleanest and most transparent social media scheduler in the industry
- Generous free plan supporting up to 3 social channels
- Clean per-channel pricing model (no bloated base bundle fees)
Cons
- Advanced listening and competitor tracking is lighter than enterprise tools like Sprout Social
- Instagram carousel auto-publishing requires direct Instagram business connection
Pricing Plans
FreeFREE
Free
- Up to 3 social channels
- 10 scheduled posts per channel
- AI Assistant included
- Landing page builder
EssentialsPAID
$6/mo
- $6 per channel/month
- Unlimited scheduled posts
- Engagement inbox
- In-depth analytics
TeamPAID
$12/mo
- $12 per channel/mo
- Unlimited team members
- Approval workflows
- Exportable PDF reports
User Reviews
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Integrations
InstagramTikTokLinkedInTwitter / XCanvaGoogle Drive
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Quick Info
Websitebuffer.com
CategoryMarketing & Growth
Team SizeSMB
ReleasedJanuary 15, 2023
Last UpdatedSeptember 20, 2026
Monthly Visits24.0M
API AvailableYes
Open SourceNo
Compare Buffer
See how Buffer stacks up against competitors side-by-side.
Buffer vs HootsuiteBuffer vs LaterBuild Custom ComparisonAI Capabilities
Buffer AI Assistant: re-purposes content for different channels, generates hooks and captions.
Best For
Social MediaSmall BusinessContent Creators