Overview
Mailchimp is a comprehensive marketing platform that helps small businesses grow. It offers email marketing, audience management, landing pages, social media ads, and automation workflows to help you connect with your customers and grow your brand.
Available On
WebIosAndroidMobile AppAPI
Key Features
Email Campaign Builder
Audience Segmentation
Marketing Automation
Landing Page Builder
A/B Testing
Pros
- Generous free plan for small lists
- Easy drag-and-drop email builder
- Strong e-commerce integrations
Cons
- Gets expensive as list grows
- Deliverability issues reported by some
- Limited automation on lower plans
Pricing Plans
FreeFREE
Free
- 500 contacts
- 1,000 emails/month
- Basic templates
- Marketing CRM
EssentialsPAID
$13/mo
- 500+ contacts
- 5,000 emails/month
- A/B Testing
- Custom branding removed
StandardPAID
$20/mo
- Advanced automation
- Retargeting ads
- Custom templates
- Send-time optimization
User Reviews
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Integrations
ShopifyWordPressSalesforceZapierGoogle AnalyticsCanva
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Quick Info
Websitemailchimp.com
CategoryProductivity & Collaboration
Team SizeSMB
ReleasedSeptember 1, 2001
Last UpdatedMay 15, 2026
Monthly Visits100.0M
API AvailableYes
Open SourceNo
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Mailchimp AI: subject line optimizer, send-time optimization, predicted demographics.
Best For
MarketingE-commerceRetailNon-profit