Overview
Mailchimp (by Intuit) powers email marketing campaigns, transactional emails (Mandrill), pop-up lead capture forms, audience segmentation, and AI-powered campaign generation for millions of brands.
Available On
WebIosAndroidMobile AppAPI
Key Features
Visual Drag-and-Drop Email Campaign Builder
Customer Journey Multi-Step Automated Sequences
Pre-Built E-Commerce Abandoned Cart Flows
A/B Multivariate Subject Line Testing
Pros
- The household name in email marketing with thousands of templates
- Plug-and-play integrations with Shopify, WooCommerce, and Squarespace
- Comprehensive analytics on open rates, click maps, and revenue per campaign
Cons
- Pricing scales based on total stored contacts, including unsubscribed ones unless archived
- Automation features restricted on entry tiers
Pricing Plans
FreeFREE
Free
- 500 contacts
- 1,000 monthly email sends
- Pre-built templates
- Basic reporting
EssentialsPAID
$13/mo
- 500 contacts (expandable)
- 5,000 monthly email sends
- 24/7 email & chat support
- Remove Mailchimp badge
StandardPAID
$20/mo
- Custom-coded templates
- Predictive segmentation
- Customer Journey Builder
- Send-time optimization
User Reviews
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Integrations
ShopifyWooCommerceWordPressCanvaSalesforceMailchimp API
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Quick Info
Websitemailchimp.com
CategoryMarketing & Growth
Team SizeENTERPRISE
ReleasedJanuary 15, 2023
Last UpdatedSeptember 20, 2026
Monthly Visits72.0M
API AvailableYes
Open SourceNo
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Intuit Assist: generative subject lines, email copy generation, automated audience predictive analytics.
Best For
E-CommerceSmall BusinessNewslettersCreative Agencies