Overview
Hotjar visualizes how visitors actually use a website through heatmaps and session recordings, and collects direct feedback via on-site surveys and feedback widgets, aimed at product and marketing teams who want qualitative, not just numeric, insight.
Available On
WebAPI
Key Features
Click & scroll heatmaps
Session recordings
On-site surveys & feedback widgets
Funnel & form analysis
Highlight reels for sharing insights
Pros
- Visual heatmaps make UX problems obvious at a glance
- Session recordings surface issues numeric analytics miss
- Easy install via a single tracking script
Cons
- Not a replacement for full event/product analytics like Mixpanel
- Session limits on lower tiers cap how much you can review
- Recordings raise privacy considerations that need careful configuration
Pricing Plans
BasicFREE
Free
- 35 daily sessions
- Heatmaps
- Basic surveys
PlusPAID
$32/mo
- 100 daily sessions
- Advanced filters
- Funnel analysis
User Reviews
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Integrations
Google AnalyticsShopifyWordPress
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Quick Info
Websitewww.hotjar.com
CategoryMarketing & Growth
Team SizeSMB
ReleasedJanuary 1, 2014
Last UpdatedJune 1, 2026
Monthly Visits8.0M
API AvailableYes
Open SourceNo
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Hotjar vs PostHogBuild Custom ComparisonAI Capabilities
AI-generated summaries of session recording themes and survey responses.
Best For
MarketingDesignProduct