Overview
Klaviyo is an email and SMS marketing platform built specifically around e-commerce data — syncing directly with product catalogs and purchase history to power abandoned-cart flows, personalized product recommendations, and revenue-attributed campaigns.
Available On
WebIosAndroidMobile AppAPI
Key Features
Deep Shopify/e-commerce data sync
Pre-built abandoned cart & win-back flows
SMS marketing
Revenue-attributed campaign reporting
Predictive analytics (CLV, churn risk)
Pros
- E-commerce-specific data (products, orders) makes segmentation far more precise
- Revenue attribution makes ROI easy to demonstrate
- Strong pre-built automation flows for common e-commerce scenarios
Cons
- Pricing scales with contact list size and can get expensive fast
- Less suited to non-e-commerce use cases than general tools like Mailchimp
- Flow complexity has a real learning curve
Pricing Plans
FreeFREE
Free
- Up to 250 contacts
- Email & SMS
- Core flows
EmailPAID
$20/mo
- More contacts
- Advanced segmentation
- A/B testing
User Reviews
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Integrations
ShopifyWooCommerceMagento
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Quick Info
Websitewww.klaviyo.com
CategoryMarketing & Growth
Team SizeENTERPRISE
ReleasedJanuary 1, 2012
Last UpdatedJune 1, 2026
Monthly Visits15.0M
API AvailableYes
Open SourceNo
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Klaviyo AI: subject line generation and predictive customer lifetime value modeling.
Best For
E-commerceMarketingRetail